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How CD Leganés built their unique brand and plan to return to LaLiga

Leganes

PA Images | Leganes' players reacts after the team was relegated to Spanish Second Division after four consecutive seasons in LaLiga.

Daniel Abanda helped develop the club's brand from "nothing" to a respected team with an instantly-recognisable mascot.

In a geographical area with a lot of clubs, they had to be creative to attract fans and sponsors.

Named by offthepitch.com as Europe's top financial performer for 2019, Leganés was relegated from LaLiga and its budget for this season has fallen more than 50 per cent.

The club hopes a €14.8 million parachute payment will help them push for promotion this season and an immediate return to LaLiga.

2 October 2020 - 11:48 AM

By Robert Kidd

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