Silver Lake investment in City Football Group: Forget the football - it’s all about data
Getty Images | Players, fans and officials observe a Remembrance Day silence prior to the Premier League match between Manchester City and Southampton FC at Etihad Stadium.
City Football Group to become a 365 day a year branding opportunity across global time zones.
Silver Lake spots opportunity to make profit, with the ultimate aim to monetise data rights across the CFG brands, says M&A-expert who worked for former City-owner.
US investment made with a view that City Football Group will become the ‘pre-eminent sports asset in the world’.
1 December 2019 - 6:47 PM
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