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"Sorry, no strategy interviews for the time being, we just lost 3 matches in a row” - I still don’t get it

Brentford vs Chelsea - Gtech Community Stadium - Saturday 2nd March 2024. Double Rainbow over the Gtech Stadium as rain clouds pass

IMAGO | Double Rainbow over Brentford's Gtech Stadium as rain clouds pass - the West London club being famous for its long-term mindset.

Finding the right balance between short- and long-term strategies is crucial in football leadership. However, many leaders get caught up in daily tasks, losing sight of long-term goals.

Even major football clubs often lack sufficient staff, leaving executives to handle daily operations instead of focusing on future growth. This reflects the organization's corporate culture.

Why it matters: Operational excellence is invaluable in football, especially for clubs hosting frequent events. Yet, many organizations prioritize maintenance over development.

The perspective: In one club, discussing football in the office is discouraged for 48 hours after a match to emphasize the importance of staying focused on long-term objectives and not being swayed by temporary setbacks.

31 March 2024 - 10:41 AM

How does a football club CEO strike the right balance between short- and long-term strategies?

In a recent interview, Liam Scully, Chief Executive of Lincoln City Football Club, shed light on this challenge. While emphasizing the importance of long-term projects, Scully acknowledged the need to focus on day-to-day operations, especially for smaller clubs like Lincoln City.

He s

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