Thursday briefing: Jeep to return as Juventus’ main shirt sponsor in €69 million deal
Thursday briefing: Jeep to return as Juventus’ main shirt sponsor in €69 million deal
IMAGO
FIFA aiming to deliver $1 billion in revenue from 2027 Women’s World Cup
Real Madrid announce plans for new technological innovation district
LaLiga signs two-year free-to-air broadcast deal with DAZN
Rob Couhig completes Reading takeover
15 May 2025 - 4:30 AM
Juventus have signed a three-year partnership that sees Jeep return as the club’s main shirt sponsor for the next three seasons.
The logo of the US automobile company, which was previously Juventus’ principal sponsor from 2012 to 2024, will once again feature on the shirts of the club’s men’s, women’s and academy teams from the start of the 2025/26 season until 2028. This covers all domestic matches, as well as all UEFA and FIFA competitions.
The agreement is worth €69 million over its duration, comprising a payment of €19 million for next season, and €23 million for each of the following two campaigns, the club have revealed.
Visit Detroit also becomes front-of-shirt partner
Meanwhile, the Turin-based club also secured a main sponsorship deal with Visit Detroit for the same duration. The US city’s convention and visitors bureau will receive branding on Juventus kits for all matches excluding UEFA and FIFA tournaments.
Although the Serie A side did not disclose the valuation of the Visit Detroit partnership, that deal is reportedly worth between €5 million and €7 million annually.
FIFA aiming to deliver $1 billion in revenue from 2027 Women’s World Cup
FIFA is aiming to generate $1 billion in revenue from the next edition of the Women’s World Cup in 2027, president Gianni Infantino said during this year’s Saudi-US Investment Forum in Riyadh.
This would mark a significant increase on the last Women’s World Cup in 2023, which delivered revenue of $570 million.
The 2027 competition will be held in Brazil, in what will be the first edition of the tournament to be staged in South America.
Women’s World Cup growing “exponentially”, says FIFA president
“Women's football and women in football are crucially important,” said Infantino.
“It's growing as well, and exponentially, and we are targeting that as well to have $1 billion revenue just with the Women's World Cup to reinvest in the women's game.”
Earlier this week, football’s global governing body announced an expansion of the Women’s World Cup from 32 to 48 teams from 2031, as part of a plan to support the global growth of the women’s game.
Real Madrid announce plans for new technological innovation district
Real Madrid have unveiled plans for the Madrid Innovation District (MID), and technological innovation hub within Real Madrid City, the club’s training complex.
The new 850,000 square-meter urban space will be built on a plot of land in Valdebebas, which is located near the Spanish capital’s Adolfo Suárez Airport.
The Spanish club are aiming for the MID to become a leading technology district, serving as ‘a nerve centre where talent and technology come together to shape the future’.
New district to position Madrid as “technological capital” of southern Europe
Speaking at the MID’s launch event, Real Madrid president Florentino Perez said: “We are facing a new great challenge to build together a great technological city that will allow Madrid to continue advancing as an example of innovation and cutting-edge technology in the world.
“This project is a unique opportunity for Madrid to become the great technological capital of southern Europe.”
LaLiga signs two-year free-to-air broadcast deal with DAZN
LaLiga has inked a two year domestic broadcast rights deal with DAZN, which includes rights to one free-to-air (FTA) fixture per week during the 2025/26 and 2026/27 seasons.
In April, LaLiga did not award rights to the FTA game after the first round of its media rights tender, with 2Playbook reporting that the organisation was seeking a minimum of €4 million in any potential deal.
Although the financial terms of the new deal were not revealed, it is reportedly likely to be worth less than the €14 million valuation in the previous agreement.
Deal enables DAZN to engage new fans in Spain
“This new rights award represents a key step in our growth strategy in Spain,” said Oscar Vilda, CEO of DAZN Iberia.
“Being able to offer the LaLiga match free-to-air over the next two seasons gives us a unique opportunity to connect with new fans so they can discover the innovative experience offered by DAZN and the distinctive seal that characterises our broadcasts.”
Rob Couhig completes Reading takeover
US businessman Rob Couhig has completed his takeover of Reading through Redwood Holdings Limited, the English Football League (EFL) have confirmed.
Couhig and Todd Trosclair, who own Redwood’s parent company Dogwood LLC, will join Reading’s board with immediate effect, with the former revealed as the club’s new chairman.
The EFL, which disqualified the club's previous owner Dai Yongge in February under its owners’ and directors’ test, have approved the club’s takeover. Reading had been given an initial deadline of 4th April to find a new buyer, which was later extended by the EFL.
The agreement also includes the club’s Madejski Stadium home, as well as the Bearwood training ground.
New ownership to provide ‘honesty, transparency, and financial sustainability’
In a statement on Wednesday, Reading said: ‘The club are pleased to announce that Redwood Holdings Limited - a subsidiary company of Dogwood LLC, owned by Rob Couhig and Todd Trosclair of New Orleans, Louisiana - has completed the acquisition of 100% of the shareholding in Reading Football Club.
‘Redwood is ambitious and dedicated towards the club returning to its rightful place within the English football pyramid, while adhering to clear principles of honesty, transparency, and financial sustainability.’