American businessman John Textor is in exclusive talks to buy a majority stake in Everton Football Club from current owner Farhad Moshiri.
According to The Athletic, Textor has agreements in place with Moshiri and Everton, although Moshiri's spokesperson declined to comment on the matter.
The potential acquisition of Everton by Textor follows after The Friedkin Group (TFG)'s withdrawal from purchasing Moshiri's 94 percent stake due to concerns over the club's £200 million debt to 777 Partners, another investment firm that had previously considered a takeover.
Must divest Crystal Palace stake
Textor, who already holds a 45 percent stake in Crystal Palace through his Eagle Football Group, must sell this share to comply with Premier League rules that prohibit owning stakes in two clubs within the same division.
The businessman's move towards Everton comes after he engaged Raine Group to find a buyer for his stake in Crystal Palace and expressed interest in other English clubs. To proceed with the Everton deal, Textor would need to address TFG's £200 million loan to Everton.
Major overhaul in English women's football to boost growth
Women's Professional Leagues Limited (WPLL), a new company, has taken over the management of England's top women's football leagues, the Women’s Super League and the Women’s Championship, from the Football Association (FA).
This major structural overhaul aims to capitalize on the growing popularity of women's football in England and unlock new commercial opportunities to further develop the professional game.
According to a report from Finincial Times, the national team's recent successes, including winning Euro 2022 and finishing as runners-up in the 2023 FIFA Women’s World Cup, have significantly boosted the sport's profile.
Nikki Doucet, a former investment banker appointed as chief executive last year, highlighted the "unprecedented growth" in women's football in England, with increased fan engagement and rising match attendance.
Premier League Backs WPLL
The Premier League has supported this transition by providing a £20 million interest-free loan to WPLL and will share expertise across various operational areas. The Premier League will also hold a board seat at WPLL until the loan is repaid.
Premier League CEO dismisses overseas matches
Premier League Chief Executive Richard Masters has made it clear that there are currently no plans to play league matches overseas, despite ongoing legal proceedings that could potentially allow for such games in the future.
Speaking before the start of the 2024-25 season, Masters addressed the case between U.S. event promoter Relevant Sports and FIFA, which may lead to clubs being permitted to play official league games outside their home countries.
According to a report by The Athletic, Masters stated, "I need to say there are no plans to play matches abroad in the Premier League." He emphasized that the topic has not been discussed at a shareholders' meeting since the proposal of a 39th game in 2008, known as the '39th game' proposal.
Criticising FIFA
Masters also expressed concerns over FIFA's decision-making process, particularly regarding the introduction of a new Club World Cup in 2025 and the expansion of the World Cup in 2026.
He criticised FIFA for not consulting leagues and players' unions adequately on decisions that significantly impact the global football calendar and player welfare.
UEFA turns to supercomputer for complex draw
UEFA has introduced a supercomputer to help conduct its draw on Friday for European club competitions, in an indication of how complex its new formats will be for fans to understand, reports senior correspondent James Corbett.
The competition format for the Champions, Europa and Conference Leagues undergoes major changes this season, expanding to 36 teams in a league-style competition. The traditional group stage is replaced by a structure where clubs face eight different opponents, but all 36 teams will be ranked in a single table, regardless of who they play
But the system of organising the draw is so complex that UEFA has had to bring in a hybrid of a manual and digital draw. It has partnered with AE Live, a digital solutions provider, and EY as its audit partners for the event.
UEFA Promises 'New Era'
As previously reported by Off The Pitch, UEFA has struggled to meet financial targets in selling TV rights as it faces competition from the EPL, a declining rights market, and broadcasters who have struggled to buy into its new format.
In a media presentation on Wednesday, UEFA were upbeat describing it as a “new era” for its competitions promising “more matches involving teams of equal strength, more unpredictability and more top-level clashes right from the beginning.”
Surge in European football sponsorship deals
According to SponsorUnited's European Football Marketing Partnerships 2023–24 report, brand investments and sponsorship deals in European football have seen a significant increase, more than doubling the growth rate from the previous season.
The number of brand sponsors grew by 22% this season, with almost 6,000 deals recorded, marking a 20% increase from the prior season and an 11% decrease in churn rate.
The trend towards exclusive single-club partnerships has surged, with 88% of brands opting for such deals, resulting in over 3,800 different brands committing to individual football clubs. This is a 23% increase from last season. Serie A and LaLiga clubs have now surpassed Premier League clubs in sponsorship deals.
Remarkable follower growth
The top five growing teams have significantly outpaced follower growth across all teams, with Real Madrid CF leading with an addition of 54 million followers, largely due to the presence of high-profile players such as Vini Jr.
Coca-Cola remains the top sponsor in European football with 39 deals, while construction leads brand categories with nearly 800 sponsorships.