Wednesday briefing: Bundesliga agrees €100 million Adidas investment
Wednesday briefing: Bundesliga agrees €100 million Adidas investment
IMAGO
29 April 2026 - 4:30 AM
The Deutsche Fussball-Liga (DFL) have agreed a €100 million investment from Adidas to support the Bundesliga and 2. Bundesliga, according to a DFL statement.
The German sportswear company will provide funding aimed at supporting the leagues’ central marketing activities, with allocation to be determined by the DFL’s executive board in agreement with its 36 member clubs.
DFL president Hans-Joachim Watzke said: “Adidas and the DFL will jointly contribute to a positive future for German professional football… The financing model offers an important option for investing in the growth of the Bundesliga and 2.Bundesliga in economically dynamic times.”
Match ball agreement extended
Adidas have also extended their existing agreement to supply the official match ball for both divisions, with the deal now running until 2034.
The company had previously been set to begin supplying match balls from the 2026/27 season under an agreement due to expire in 2030, but the revised terms lengthen the partnership beyond its original term.
US fund buys 16 per cent stake in Benfica
A US investment fund has agreed to acquire a 16.38 per cent stake in SL Benfica SAD, through a vehicle backed by Entrepreneur Equity Partners and other investors, including Francesca Bodie, becoming the club’s second-largest shareholder, according to a Benfica press release.
The deal follows a previous US investment after Lenore Sports Partners acquired a minority stake last year, extending the presence of US capital in the club.
The shares are being sold by José António dos Santos and entities linked to his family business, Grupo Valouro, with completion subject to shareholder approval and expected by the end of July.
Bond increase approved
Separately, Benfica SAD said it has increased the size of its 2026–2031 bond to €65 million after approval from Portugal’s securities regulator CMVM.
The club raised the offer from an initial €40 million, with a fixed gross interest rate of 4.65 per cent, and said the issue would exceed the €50 million bond maturing in May 2026 while keeping projected net debt broadly stable.
Brighton outline plans for £80 million purpose-built women’s stadium
Brighton & Hove Albion are planning to build a purpose-built women’s football stadium costing £75-80 million. The project would be the first of its kind in Europe and is targeted to open for the 2030/31 season.
The club said in a statement that the proposed venue would be located at Bennett’s Field, next to the Amex Stadium, with a minimum capacity of 10,000. The development would include a bridge walkway connecting the new ground to the existing stadium.
Zoe Johnson, the club’s managing director for women’s and girls’ football, said: “The prospect of a bespoke stadium, built exclusively for women's players, staff and supporters, is incredibly exciting,” The club added that the stadium is intended to provide a permanent home for the women’s team and support long-term fan growth.
Aimed at families
Plans include changing rooms, recovery areas and a pitch designed to elite standards, alongside matchday features aimed at families and first-time attendees. These include baby changing areas, breastfeeding rooms and designated space for prams.
Brighton currently play most of their Women’s Super League (WSL) matches at Crawley Town’s Broadfield Stadium, around 20 miles away, although some fixtures are held at the Amex Stadium. The new venue could also be used for academy and development matches.
MLS owners discuss potential relocation of Vancouver Whitecaps to Las Vegas
A group of Major League Soccer (MLS) owners have discussed the potential relocation of Vancouver Whitecaps, including a possible move to Las Vegas, according to a report from The Athletic.
A special committee met earlier this month to assess the club’s future, with Las Vegas identified as the leading option among markets considered. Other cities, including Phoenix, have also attracted interest from potential investors.
The Whitecaps confirmed ongoing uncertainty around the club’s future, stating: “Since December 2024, ownership has prioritised finding a buyer committed to keeping the team in Vancouver … no solution has been found.”
Options under review
The club’s ownership is actively seeking a sale while working on a new stadium solution in Vancouver, with their lease at BC Place due to expire at the end of the year. The absence of a local ownership group has increased the possibility of relocation.
MLS said it would continue to support efforts to secure the club’s future in Vancouver but acknowledged structural challenges linked to stadium economics, scheduling and limited commercial backing. The league added it would consider all options, including interest from other markets, subject to approval from club owners.