Thursday briefing: Arsenal to conclude £10 million per year Visit Rwanda partnership in 2026
Thursday briefing: Arsenal to conclude £10 million per year Visit Rwanda partnership in 2026
IMAGO
20 November 2025 - 4:30 AM
Arsenal will end their eight-year sponsorship agreement with Visit Rwanda when the current deal expires at the end of the 2025/26 season, the club announced in a statement.
Arsenal said the club and the Rwanda Development Board had “mutually agreed” to conclude the partnership, adding that it had “exceeded the original goals” of promoting conservation and sustainable tourism while supporting Rwanda’s ambition to become an international sporting hub.
The sleeve partnership, which began in 2018 and is understood to be worth more than £10 million per year, has faced scrutiny amid increased violence in eastern DR Congo.
Chief executive Richard Garlick said the collaboration had helped Arsenal “invest in our long-term vision to win major trophies, in a financially sustainable way”.
Regional tensions
In February, DR Congo urged Arsenal, Paris Saint-Germain and Bayern Munich, all sponsored by Visit Rwanda, to end what it called “blood stained” partnerships as the humanitarian situation in the region worsened.
PSG have since extended their deal to 2028, while Atlético Madrid signed a three-year agreement this season.
Manchester United’s seat licence plan faces risk from government’s resale ban
Manchester United’s proposed use of personal seat licences (PSL) to support the £2 billion redevelopment of Old Trafford is under threat after the government moved to outlaw ticket resales above face value, according to The Guardian.
The PSL model under consideration allowed licence holders to sell match or season tickets at a profit, but forthcoming legislation set for next year’s King’s Speech will prohibit any resale above the original price.
United have been consulting fans on the introduction of seat licences this year through a survey, which was sent to hundreds of thousands of season-ticket holders and members. Different supporter groups were asked different questions as part of the research.
Buying a PSL would give supporters the right to purchase a specific seat at the rebuilt ground for a fixed term, with a separate season-ticket payment still required. The model is common in US sport, particularly the NFL, where a strong secondary market has developed for the licences themselves.
Consultation at early stage
United sources told The Guardian that the CSL model included a potential resale element but stressed the process remained in its early stages.
A ban on resale above face value would not rule out PSLs entirely but could reduce their appeal and force the club to lower prices.
Atlético de Madrid exceed €400m revenue for first time but post €6m loss
Atlético de Madrid surpassed €400 million in revenue for the first time in 2024/25 but recorded a €6 million loss, according to figures reported by MARCA. The results come as the club prepares to transfer ownership to Apollo SportsCapital in a deal valuing the LaLiga side at €2.5 billion.
Competition income rose 30 per cent to €29.2 million, while commercial revenue reached €113.5 million after a renewed Nike deal to 2035 and an expanded Riyadh Air agreement including naming rights to the Metropolitano.
The club also added Visit Rwanda to their kit and agreed a partnership with Red Bull. Membership income increased 13 per cent to €56.3 million as Atlético reached more than 145,000 members and 61,304 season-ticket holders. Broadcasting revenue fell 5 per cent following elimination in the Champions League round of 16.
The wage bill rose 7 per cent year-on-year to €315.9 million after the arrivals of Julián Álvarez, Conor Gallagher, Robin Le Normand and Alexander Sørloth. Transfer spending pushed amortisation up 26 per cent to €76.4 million, while spending on sporting staff reached €239.5 million. Off-pitch personnel costs increased 27 per cent to €40 million.
Transfer activity impact
Transfer profits have exceeded €40 million in recent seasons and are expected to do so again after the departures of Samuel Lino, Arthur Vermeeren, Santiago Mouriño, Ángel Correa and Rodrigo Riquelme.
Receivables from transfers rose 70 per cent to €97.7 million, while net financial debt fell 20 per cent to €454 million. Equity increased 57 per cent to €174.8 million, with net assets of €165.8 million at the period end.