Wednesday briefing: Benfica ink record two-year €114.2 million media rights deal
Wednesday briefing: Benfica ink record two-year €114.2 million media rights deal
IMAGO
28 January 2026 - 4:30 AM
SL Benfica have penned a two-year extension of their media rights agreement with telecommunications and media operator NOS, which will run until 2028.
The Lisbon club revealed that the deal is worth €57.1 million annually, or €114.2 million over its duration, making it the most lucrative media rights partnership for a Portuguese team.
The new contract comes ahead of the centralisation of media rights across the top two tiers of Portuguese football - the Primeira Liga and Liga Portugal - in 2028.
Benfica’s latest extension
The deal also includes an “advertising contract” between the club and NOS, which should deliver an additional €2.4 million.
Benfica meanwhile retains the right to exploit dynamic advertising at the club’s Estadio da Luz home, which is valued at €7.2 million.
Preston North End confirm talks with Saudi businessman Amr Zedan
English Championship club Preston North End have confirmed talks over potential investment with US-born Saudi businessman Amr Zedan.
Last week, Sky News reported that the club had been in discussions with Zedan since December, however talks had stalled recently.
In a statement responding to that report, Preston’s chairman, Ian Penrose, confirmed that Zedan was among the prospective investors in the Lancashire club, although talks were still in the “early stages”.
Looking to finalise deal at the “earliest opportunity”
“Specific comments on any approach are inappropriate at this stage,” Penrose said.
He continued: “Whilst such a transaction can take months to conclude, and there is no certainty that a successful outcome will be achieved, it is the board’s intention to conclude these negotiations at the earliest opportunity.
“It is of utmost importance that any future owner of Preston North End is the right fit for the football club, in order to maximise the club’s potential and the ambitions of our fans, stakeholders and owner.”
LFP wins legal dispute against BeIN Sports with network ordered to pay €14.1 million
France’s Professional Football League (LFP) has won its legal battle against Qatari broadcaster BeIN Sports.
The network holds rights to one weekly Saturday afternoon Ligue 1 match, through an agreement with LFP that is worth €78.5 million annually, according to L’Équipe.
However, since the start of the 2025/26 season, BeIN Sports has only paid €14 million of each of its €18 million instalments, expressing its discontentment with various broadcasting restrictions imposed by LFP. The TV provider had additionally been seeking €29 million in legal damages from LFP Media.
On Tuesday, the Paris Commercial Court ruled in favour of LFP, with BeIN Sports ordered to pay €14.1 million in “outstanding balances".
BeIN Sports will explore all avenues to appeal
Following the legal judgement, BeIN Sports told L’Équipe that the company will look to appeal against the ruling.
“We acknowledge the decision rendered at first instance by the court and will, of course, immediately explore all possible avenues of appeal,” BeIN Sports told L’Équipe.
Ex-FIFA president Sepp Blatter backs calls to boycott World Cup
Former FIFA President Sepp Blatter has supported calls to boycott World Cup matches held in the US this summer.
In a post shared on X, the 89-year-old shared comments made by Mark Pieth, a Swiss attorney and anti-corruption expert who advised fans to “stay away” from the US, due to the conduct of President Donald Trump and his administration.
In an interview with Swiss publication Der Bund, Pieth said: “If we consider everything we’ve discussed, there’s only one piece of advice for fans: Stay away from the USA.
“You’ll see it better on TV anyway. And upon arrival, fans should expect that if they don’t please the officials, they’ll be put straight on the next flight home. If they’re lucky.”
Blatter quoted the post on X, adding: “I think Mark Pieth is right to question this World Cup.”
Blatter’s resignation
Blatter previously served as the president of FIFA from 1998 to 2015, when he stepped down amid corruption scandals at the time.
This year’s edition of the tournament is set to be co-hosted by the US, Mexico, and Canada, and will take place between 11th June and 19th July.
Spain should host 2030 World Cup final, says RFEF president
Spanish Football Federation (RFEF) president Rafael Louzan has stated that the final of the men’s 2030 FIFA World Cup should be held in Spain.
Speaking at this week’s Madrid Sports Press Association gala, Louzan claimed that the controversial events of this month’s Africa Cup of Nations (AFCON) final, held by one of the 2030 World Cup’s co-hosts Morocco, “damaged world football.”
During the AFCON final on 18th January, Senegalese players left the pitch after a penalty was awarded to Morocco in injury time, before later returning. Meanwhile, fans clashed with security in the stands at the Prince Moulay Abdellah Stadium in Rabat.
"It is true that in the final and some matches in AFCON, we have seen images that damage not only AFCON but also world football,” Louzan said.
“Spain has proven its organisational capacity over many years and will therefore be the host of the 2030 World Cup. The final of that World Cup will be held here.”
Portugal, Morocco and Spain will host
In 2030, Spain will host the competition alongside Portugal and Morocco, with matches also set to be played in Argentina, Paraguay and Uruguay.
As reported by The Athletic, Casablanca’s new 115,000-seat Hassan II Stadium could potentially stage the final of the tournament, while Real Madrid’s Bernabeu, Barcelona’s Camp Nou, and Benfica’s Estadio da Luz are also being considered.
WSL football makes £8.2 million loss for inaugural year
Women’s Super League (WSL) Football, the entity which oversees the top two tiers of English women’s football - the WSL and WSL 2 - has reported a loss of £8.2 million in its first year of operation.
The new entity, which was previously named Women’s Professional Leagues Limited (WPLL), took over governance of the two leagues at the start of the 2024/25 season.
Despite the loss for the year ended 31st July 2025, WSL Football says this result was “fully anticipated” and “in line with the business plan”.
In a statement, WSL Football revealed that its overall income has tripled since taking over from England’s Football Association (FA). The organisation generated revenue of £17.4 million for 2024/25, which included £8.4 million in broadcast revenue, £8.5 million in sponsorship revenue, and £128,000 in other income.
CEO hails "remarkable" progress
Nikki Doucet, CEO of WSL Football, said: “We are at the beginning of a long‑term growth journey, underpinned by a clear strategic vision and increased commercial platform.
“What we have achieved in a short space of time is remarkable and our prospects for the future are positive. We have established our foundation, and we are committed to continued investment into the game and our member clubs.”