“The expansion of our recruitment strategy has just started, we have to earn the rights to take new steps”

Lincoln City have benefited from external funding from American investors, but the money will not be spent on player wages. Instead, the club is overhauling its recruitment strategy.

“Thanks to our improved financial position, we can now think long term instead of relying on miracles every transfer window. We have secured a group of players on long-term contracts,” says director of football Jez George.

Why it matters: Most clubs below the Championship operate on tight budgets, constantly balancing income and costs. Lincoln City are determined to break free from the “short-term swamp” and build a foundation where defeats do not derail long-term plans.

The perspective: Post-Brexit, English clubs face limited options for recruiting foreign talent. Lincoln City are now looking to Scandinavia but must carefully manage risks when entering a new market.