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Regional Rivalries: Benchmarking Scandinavia’s top leagues in 2025

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IMAGO | Despite falling short financially compared to the biggest Danish clubs, Bodø/Glimt have been the most impressive Scandinavian team in this years UEFA club competitions reaching the quarter finals of the Europa League.

As the Norwegian and Swedish leagues kick off this weekend, Off The Pitch examines the financial trends of Scandinavia’s top leagues: Eliteserien, Allsvenskan, and the Superliga.

Insights from Jens Haugland, CEO of the Norwegian league association (NTF), and Johan Lindvall, General Secretary of the Swedish league association (SEF), highlight key trends in Scandinavian football.

Why it matters: TV revenue, wages, and player sales show the differences between the leagues, affecting competitiveness at home and abroad.

The perspective: Scandinavian football balances player development and the need for talent export, international competitiveness, and financial sustainability - challenges shaping its future.

27 March 2025 - 7:03 PM

As the 2025 seasons of Norway’s Eliteserien and Sweden’s Allsvenskan kick off, the landscape of Scandinavian football stands at a crucial point. With Denmark’s Superliga also in full swing, the financial dynamics of the three leading leagues are increasingly under scrutiny. 

Off The Pitch takes a look at how these leagues are evolving, focusing on key areas such as broadcasting revenues, wage structures, and player sales. 

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