Wednesday briefing: Benfica ink record two-year €114.2 million media rights deal
IMAGO
28 January 2026 - 4:30 AM
SL Benfica have penned a two-year extension of their media rights agreement with telecommunications and media operator NOS, which will run until 2028.
The Lisbon club revealed that the deal is worth €57.1 million annually, or €114.2 million over its duration, making it the most lucrative media rights partnership for a Portuguese team.
The new contract comes ahead of the centralisation of media rights across the top two tiers of Portuguese football - the Primeira Liga and Liga Po
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